Effective next month,
Chicago-based incentive association Site no longer will be headed by CEO Brenda Anderson, who has held the post for the past seven years.
In a statement to Site members released in early November, the group's board of directors said, "The Site CEO role has served us well as we have grown our brand globally, raised awareness of Site's mission and, especially in recent years, advocated for our industry. But now we have decided to shift resources from an external focus and partnerships to investing in programming and education to support the evolving business needs of members. Based on this, the CEO position is being changed to an operational, internal-facing role."
Anderson was offered the new position but declined. She did not respond to M&C's
requests for comment.
In its statement, the board lauded Anderson's contributions to Site. "We owe Brenda a debt of gratitude for her passion and commitment, as she has been an integral part of advancing the Site brand and vision, and the legacy of her efforts will have a lasting impact. Brenda will end her tenure with us as the year closes, but she will always be an honorary member of the Site family."
Sean J. Mahoney, president of the Site board, said, "We are sad to see Brenda go. She was a great face and voice for Site and an industry advocate."
Mahoney explained that the changes have been in the works for a while and were the result of the board looking at its business plan, budget and agenda in determining how to lay the foundation for greater growth and success.
Under the restructuring, the association's staff now will be headed by managing director Allison Summers, who will be responsible for the day-to-day operations and financial management of the association under the direction of the Site Executive Committee. Summers also will continue in her roles as director of the Site International Foundation and director of the board of trustees. Site will retain the services of SmithBucklin, which has been the organization's management firm for seven years.
Also as part of the reorganization, three new staff positions will be added.
"We made a choice not to cut costs, but to realign our resources in a way to add these positions," said Mahoney.
One new position is director of financial development. Joost De Meyer, who had served as a member at large on Site's board, has been tapped for the post. In his new role, De Meyer will create a sponsorship prospectus and strategic sponsorships for both Site and its foundation.
The other positions to be added are a director of education and a director of marketing and communications. At press time, these position had not been filled.