Meetings & Conventions: Incentive News
ADME TALLIES MEMBER BUYING POWER, GAUGES CONCERNS
Study Proves DMCs’ Clout
embers of the Association of Destination
Management Executives steer more than $500 million in business
annually to other suppliers, according to a recent survey conducted
by the Denver-based group, with transportation firms and hotels
receiving the largest spend.
Overall, ADME’s 183 members handle bookings of more than $28.5
million in transportation and more than $23 million in guest rooms
and function space for special events each year.
In other findings:
• The average annual buying power of each ADME member is slightly
more than $3 million per year.
• Respondents have been in business 18 years, on average, and
more than two-thirds are the original owners of their
• Member DMCs employ an average of 27 people.
• Corporate meetings and events make up 45 percent of the
members’ business, followed by incentives (28 percent) and
association meetings and conventions (19 percent).
Respondents also ranked industry issues in order of importance.
The top three were competition from outside the DMC community,
customers requesting proposals and then using the ideas themselves,
and lack of awareness of DMCs within the meetings industry.
Terry Epton, CITE, president of ADME, attributed member concerns
about increased competition to the current business climate. “DMCs
are getting competition from other suppliers, such as catering
firms and hotel catering departments,” he said. In one instance, he
added, a company that traditionally had provided child care for
association conventions was now branching into administering spouse
programs for the group.
“This happens during a soft year; people look for additional
revenue streams,” Epton said.
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