The newly seated
2015 Standards Review Board of the Convention Industry Council's Accepted Practices Exchange (APEX) has released a new white paper on room-block poaching, offering a number of research-based best practices for preventing and responding to room piracy.
The report notes that poaching can take several forms: credit card fraud and selling fictitious reservations; misrepresentation resulting in bookings outside the block; trademark infringement; unauthorized access, use and selling of data; and obtaining room inventory through misrepresentation or omission. State of the Industry Report: Effects of Room Block Piracy and Poaching
and other APEX releases can be found at bit.ly/1DIBCrZ.
The new chair of the review board is quick to remind planners that the standards and best practices that make up APEX are a great resource. "People ask, 'Whatever happened to APEX?,'" says Michael Owen, managing partner of EventGenuity, a meetings management and corporate entertainment firm in Nashville, who now heads the board. "It has not been in the forefront, but there has been continued work."
For 2015, two new work groups have been created: The Legacy Workgroup will update APEX's offerings and look for issues in the industry that need addressing. The Global Workgroup will assess how APEX can be tailored to international events and meeting professionals. A focus group is being held this month in Krakow, Poland, at Meeting Professionals International's European Meetings & Event Conference.
The new work groups join established committees on room-block poaching, eRFPs, and high-speed Internet and event bandwidth.