Cvent recently announced the results
of its second annual ranking of the Top 100 Meeting Hotels in the U.S. To establish the list, the online event management company evaluated several thousand properties that received business through the Cvent Supplier Network from September 2012 through August 2013. The properties were ranked based on various data points, such as major metropolitan-area market share, conversion rate and the hotel's unique Cvent profile visits.
While the ranking identified several independent properties, major chain-affiliated hotels dominated the list. Marriott had 19, Hyatt 18 and Hilton 17, representing a total of 54 of the top 100. From a geographic perspective, Florida still has the largest number of hotels on the list, although its total decreased slightly from 19 in 2012 to 15 in 2013. California now has the second greatest number on the list, with 13.
"The list shows less concentration in major convention cities like Orlando and Las Vegas than we've seen in the past," noted Bharet Malhotra, senior vice president of sales for the Cvent Supplier Network. "While those markets are still well represented, this change speaks to the opportunity hotels have to win business away from those cities, and the importance of developing a proactive, aggressive marketing strategy for traditional meeting destinations."
Below are the top 20 meeting properties for 2013. For the full list of the Top 100 U.S. Meeting Hotels, with property details, go to bit.ly/1crNUTr.