June 01, 2009

According to "The Cost Effectiveness of Exhibition Participation," released by the Center for Exhibition Industry Research, the average cost to identify a lead at an exhibition is approximately $96 and the average cost to close a sale based on an exhibition lead is roughly $2,188. Use our calculator to see how much you’re spending and then change the variables (for instance, the number of staff or number of leads generated) to see how your costs-per-lead increase or decrease.