March 07, 2018

There are many factors that planners (and attendees) have when considering an event destination. The more boxes a destination can checkoff, the more people will rush to the meeting or conference, and the more engaging the event is likely to be. 

Let's take a closer look at some of the key factors a destination can be equipped with.

Good weather. No matter how much time your group spends indoors, the weather is still a major factor. From getting there, to getting around, to basking in the sun, the weather can positively influence your group's mood.

 Air service. Easy air travel connections make for a better flying experience. That's why an air hub is one of the strongest factors a destination could have. "Atlanta's airport is the busiest  in the world and 80 percent of the U.S. population is within a two-hour flight," says Tom Dolan, Director Citywide Sales, Atlanta Convention & Visitors Bureau.

Anything new. "New" is a major factor when marketing anything, and meeting destinations are a prime example. Even if you've previously visited a city, when there are new developments and new places to stay, the destination has a fresh feeling.  "With more than $876 million in hospitality development over the next two years, Atlanta has a lot of 'new'  offerings," says Dolan.

 Fun and interesting activities. It goes without saying that things to do, prior, during, and after an event are important. Any mid-size to large city has an advantage of the number of activities and attractions that attendees can choose from.

What are the locals like? The overall attitude and friendliness of a place is really determined by the people. "Atlanta is full of welcoming, vibrant citizens who, in true Southern style, make a business trip feel more like a visit with an old friend," says Dolan.

For more information on what Atlanta has to offer for your next meeting, visit