by Jacqueline Lynch, marketing manager, Guidebook | September 20, 2019

Today more than ever, the attendee experience plays a major role in determining an event's overall success. Fortunately, with the rise of mobile meeting apps, that experience continues to evolve as a more personalized, intricate and hands-on one. 

Making an easy-to-use app is vital to content delivery and attendee engagement. Up until recently, however, there's been a gap in the market whereby planners have had to seek out, purchase and integrate multiple technologies to create a singe platform.

According to Event Manager Blog, 74 percent of planners use multiple tech providers rather than an all-in-one solution for creating their app. But oftentimes, the disassociated tools are not built for bi-directional information or data sharing. To combat the frustration, integrated "one-stop shopping" platforms are hitting the meetings market. For example, we at Guidebook recently released a product called Fonteva Mobile powered by Guidebook which integrates a mobile app building tool into the management software for streamlined creation.

To better serve your event audience, following are tips and assets for evolving your mobile event app. When creating an app, aim to provide each of the following. 

Informative Tools

  • Understand that your app should be the single go-to source for important event detail.
  • Provide individual pages for multi-track schedules, interactive maps, comprehensive speaker/presentation agendas, exhibitor information and venue details (i.e., business resources, food & beverage, lounge location, etc.).
  • Include a hyperlocal guide with area recommendations (nearby restaurants, transportation, etc.) for after the meeting's over.
  • Provide updates on-the-fly: Deliver important news via push notifications directly to attendees' home screens that will populate even when the app isn't active.
  • Enable attendees to customize their experience with schedule-builders, custom alerts/notification settings, note-taking capabilities, etc.
  • Optimize information organization so that first-time users can navigate the app with ease.
  • Access user metrics to gain insights into the most popular content, attendee engagement, sessions of interest, etc.

Communication Systems

  • Know that your app should be a place for interactive conversations.
  • Feature an interactive social feed for sharing, discovering and engaging around content and discussion.
  • Encourage speaker, exhibitor and VIP participation in interactive content creation.
  • Facilitate 1:1 messaging where attendees can comfortably coordinate onsite meetings or continue their conversations once the event ends.

Engaging Platforms

  • Connect your mobile app by linking to third-party social channels.
  • Encourage attendees to share using event-related hashtags, photos, content, etc.
  • Allow attendees to create topic-focused forums where they might post questions, feedback and/or rate sessions.
  • Encourage networking by including custom attendee profiles, social profile link sharing user groups, etc.
  • Extend your app's shelf life by continuing the dialogue after the event -- raising discussion topics, sharing photos, asking for feedback, etc.
  • Survey attendees on elements that can be both implemented right away and improved on in the future.

 

Jacqueline Lynch is a content marketing manager for Guidebook. Her experience in marketing and communication spans growing startups through a fortune 100 company. Lynch's educational background includes a M.A. in strategic public relations from the University of Southern California and a B.S. in political science from Santa Clara University.