The following checklist was compiled
• Rehearse your presentation and test your headset or handset.
• Keep visuals simple to account for small screens.
• Convey short, concise information, and reiterate important points.
• Promote the webcast via social media, but consider eliminating any feeds that might be distracting.
• Provide on-demand viewing options, materials to download and links to future events.
by Nick Balletta, chief executive officer of webcasting technology company TalkPoint (talkpoint.com
), based in New York City.Registration
• Include company branding and event background information.
• Simplify the registration process to account for smaller keyboards.
• Provide a universal URL so attendees can view the program on their mobile devices or later on their desktops.Content
• Consider how the smaller screen size will affect the viewing experience.
• Don't overload slides; less information means easier message digestion.
• Prepare to run long. Place the most important content at the beginning of your presentation so content can be skipped easily if you find you're short on time.
• Post shorter, more impactful content at frequent intervals. Fresh information that is circulated more often will hold attention spans longer. Speakers
• Rehearse, rehearse, rehearse! Mobile attendees are quick to tune out rushed and unrehearsed speakers. Practice to hone timing and transitions, and become more comfortable with presentation material.
• Use a telephone handset or quality headset to deliver your broadcast. Just because a mobile phone may be used to view a webcast doesn't mean it should be used as a presentation tool. Cell phones and speakerphones might pick up background noise and drop out or lose battery power during the broadcast.
• Emphasize key elements for participants who might only be listening to a webcast, not viewing it.
• Repeat important points several times for clarity.
If there is more than one speaker, be sure the moderator announces who is speaking. This will prevent confusion. Social Media
• Include social media sharing buttons to promote the mobile webcast.
• Consider eliminating Twitter feeds or Facebook postings that could distract the viewer from the mobile webcast content.
• Thoughtfully incorporate interactive social media elements, like Q&A or polling, so viewers can fully engage in all aspects of the mobile webcast.Presentation Follow-Up
• Ensure that a call to action, such as completing a survey or visiting a website for additional information, is made clear at the end of the webcast.
• Provide mobile webcasting viewers with a link to watch/review the webcast at a later date. This is also good for those unable to attend the webcast.
• Offer future event registration details. If possible, have an event schedule in place so that following one webcasting event, attendees can register for upcoming presentations. Don't delay the development of future registration pages; capture attendance for future events while webcasts are top-of-mind.