White Papers

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Event Marketing Tips Every Planner Needs to Know

October 29, 2013

Live events don’t have to be budget drainers, they can actually be big money-makers for your organization. It makes sense for planners and marketers to join forces and work to increase your ROE (Return on Events). Make events a profit center as opposed to a cost center — here are a few tips on how to get started.

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Booking Multiple Meetings: Building a Reputation for Preparation

September 18, 2013

By working with a Starwood Convention Services Consultant (CSC), who acts as a planner's personal point of contact across their multiple meeting programs, planners can streamline their multi-event bookings for continued success year after year. Read on to find out how a CSC can play a key role in your multiple-booki

Crafting the Comprehensive RFP

July 17, 2013
What should a thorough request for proposal include? Consult this 22-page template, provided by Glenn Reighart of the National Association of School Psychologists.

Meetings and Events Policy Template

July 15, 2013
This template for a comprehensive meetings and events policy was created by Debi Scholar, CMM, CMP, in her former role as a corporate travel and strategic meetings management consultant. Scholar is now director of managed meetings strategies for American Express Meetings and Events.

A Guide to Exhibit Staff Orientation

July 15, 2013
This white paper from the Center for Exhibition Industry Research outlines factors to consider when building an exhibit staff training program.

Keys to Developing and Attendee Growth Strategy

July 15, 2013
This white paper from Exhibit Surveys explores ways to grow attendance at trade shows and exhibitions.
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Incentive Merchandise Choices…It's a Generational Thing.

June 28, 2013
Today's meeting attendees are a blended workforce encompassing ages and experiences that span across decades.
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Making Your Contract Work For You

June 28, 2013
Meeting planners have so many details to keep in mind when organizing an event—everything from F&B pricing to room rates to audio-visual concerns—but no detail is more important, and potentially confusing, than contracts.

Risk Management for International Meeting Planners

May 01, 2013

Bruce McIndoe of iJet discusses components of a risk-management program for meetings and events.

People

Quick Chat With Khaled Al-Idrissi

by Allen J. Sheinman | April 01, 2014
The director of sales and marketing for the Rosewood Hotel Georgia in Vancouver, British Columbia, talks about how his years of working abroad changed his perspective.

Research

F&B Prices: Going Up

The latest trends in F&B are tracked in our poll.

F&B: What Matters Most to Planners?

We asked meeting professionals what's most important when planning menus.

Seeking Excellent Speakers

Our latest poll asks meeting planners what their top priorities are when searching for a speaker.

Planners' Favorite Speakers, 2014

Meeting professionals name their favorite presenters from the worlds of sports, business, motivation and even the meetings industry itself.
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