by Edited by Lisa A. Grimaldi | April 08, 2013

Shaking handsWhen Idan Keren, CMM (, needed to reduce a clients' room count by 80 percent just a month before the conference, he found a solution that made the hotel and group happy. Rather than paying the $40,000 attrition fee, Keren personally found another group to fill the space, and the hotel dropped the fee.