by Jonathan Vatner | February 07, 2011

Some attendees love waking up to the convention daily, whether it's a newsletter or a newspaper. Others would rather read it in an e-mail. To determine preferences, poll your attendees; if only 25 percent want the hard copy, then print enough for 30 percent of attendees and send the rest electronically. If 80 percent want it on paper, then save money by not bothering with the electronic version. The idea comes courtesy of Mitchell Beer, CMM, president and CEO of The Conference Publishers (, a company that captures and reproduces conference content.