by Jonathan Vatner | October 11, 2010

Santa Monica's unbooth at MPI's WECFor this year's MPI World Education Congress, held in Vancouver in July, the Santa Monica (Calif.) CVB, along with participating hotels, didn't ship its booth to the show. Instead, it spent the $6,000 in savings on shoes for needy children in Santa Monica. The CVB donated an additional $5 for every meeting planner who stopped by the booth-free space the CVB had contracted.