September 01, 2017

In their quest to create the most effective meetings for attendees and stakeholders, today's planners must navigate an ever-increasing array of trends and challenges. The payoff? Increased engagement and satisfaction, as well as positive, lasting results that continue long after the event ends. 

Here are a few of the top trends that affect how savvy planners are creating compelling meeting experiences. 

Thinking Things Through

Meetings aren't just about numbers, statistics and lists of goals. They're about people. That's one reason why the term "purposeful meetings" has become a catchphrase in the industry. The idea is that attendees will gain more from a meeting or event when the activities are designed to provide lasting, positive value. Fully understanding the needs of each group - through research, surveys and good, old-fashioned talking - can work wonders when it comes to creating a strategy for success that fits a specific meeting's needs. 


Fostering Interaction
An interactive environment, filled with hands-on experiences and collaborative learning opportunities, can help propel meetings beyond the dull concept of sitting in a chair and listening to people talk - and into the realm of memorable experiences. 

Brent Bushnell, CEO of Two Bit Circus, a Los Angeles-based company that works with a variety of meetings and events, pushes the interactive concept even further, advocating what he calls "immersive entertainment," which seeks to engage people with attention-getting, interactive spectacles. 

"Meet AC can provide planners with unique local venues that showcase the natural resources in Atlantic City: the ocean, beach and boardwalk. We often provide optional experiences like rooftop venues, museums, historic restaurants and even dine-arounds to give the attendee a wide variety," Sandi Harvey, Senior Director of Sales, Meet AC.

Making Exhibits More Interesting
A recent report by the Center for Exhibition Industry Research showed that a majority of exhibitors use attendee-engagement tactics to achieve their top three objectives: sales-lead generation, brand awareness efforts and relationship-management activities. That means that it's more important than ever for exhibitors to create unique, eye-catching spaces - and for meeting professionals to be ready to offer them fresh ideas and support.  

 

Harnessing Technology                                                                                                                                                                                                

In-the-know meeting professionals stay ahead of the curve when it comes to technology, and educate themselves about using it to further improve the meeting experience. Among the latest examples of new tools comes from a company called goCharge, which provides phone-charging stations for conferences and trade shows. This year, the New York City-based firm debuted a new platform called Canvass, which encourges engagement via lead generation, app downloads and video advertising. It's an ideal way to capitalize on attendees' "always connected" mindset, by keeping their eyes on the goals of the meeting and its sponsors. 

Looking for unique meeting experience? Atlantic City has everything under the sun to create interactive experiences for your next meeting or event. Visit www.meetac.com for more information.