Mobile Apps for Events: Adoption and Longevity

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Occurred: WEDNESDAY, JUNE 26, 2013 | 2:00PM - 3:00PM ET

Click here to register and play the webcast: Mobile Apps for Events: Adoption and Longevity

Smartphone adoption is growing faster than any technology has in the last 30 years. With the average person looking at their smartphone over 150 times per day, it's no surprise that mobile is changing the Event Industry as we know it. Event planners all over the world are using mobile apps to reach their annual goals. Savvy planners, though, are maximizing the adoption of mobile apps to increase the impact and longevity of their events.

Join us on Wednesday, June 26 for a thought-provoking, one-hour webinar on mobile apps for events. You will learn about the strategies and tactics you need to leverage an app for your next event.

This webinar will help Event Planners learn how to:
- Decipher between the fads and trends of technology at events
- Position a mobile app for success
- Create value and community commitment through mobile
- Track results and communicate the mobile return on investment

Mark Chesnut
 is a freelance journalist and editor. based in New York City. His work has been featured in Northstar publications including Meetings & Conventions, Successful Meetings, Travel Weekly and TravelAge West, and he's also worked with Caribbean Travel + Life, The Huffington Post, the Miami Herald and Orbitz Worldwide, among others. He has moderated and participated in panels at a number of industry conferences, including the New York Times Travel Show, TravelAge Tradeshow and The Learning Annex. He's also been interviewed for stories in media including the Air Transport World, the Detroit Free Press and the San Francisco Chronicle, among other media outlets.

Kevin Long
 is the Director of the CrowdCompass Mobile Apps Marketing team at Cvent. Kevin helps event organizers incorporate mobile in their planning and marketing strategies. He educates them on how to successfully launch a mobile app so it increases the value of their events.

Melissa Nielsen is the Manager of Print, Online and New Media Communications at the Society of Critical Care Medicine. She'll be sharing her experience with building and deploying mobile apps for meetings and events.