May 01, 2019

Every planner (and for that matter, every attendee) wants an exciting, unique, collaborative, engaging meeting. Easier said than done of course. But here are some tips, and examples, for exactly how to go about achieving the holy grail of meeting: a unique, engaging and memorable experience.

1. Rethink the concept of a meeting. Meetings have come a long way from passive, captive audiences watching a lecturer speak on a stage. Events are changing not only their form, but their content. The takeaway needs to be concrete and offering a distinct benefit. 

2. Pick a place and a space that fits your objectives and is flexible. Places where education takes place are an interesting option. Universities and museums are worth looking into. Sports facilities are large enough and generally flexible enough to fit your objectives. 

Unique meeting ideas can come from anyone at any time.
3. Think unique. What is going to make this event/meeting different from any other? A special guest? A special venue? Pretty much any place is a potential meeting venue. First, think of a venue that fits your purpose/objectives, then ask, "How can I hold a meeting there?" Some locations lend themselves to themes, like science, history, or sports. 

For example, venues like AT&T Stadium or Globe Life Park in Arlington, Texas, have the energy of sports environments with the capabilities of world-class meetings venues. And talk about one-of-a-kind? The Esports Stadium Arlington + Expo Center will be the largest and most flexible esports facility in North America.

4. Consider a multi-sensory approach. Activities where attendees are invited to touch, see, and smell their surroundings will resonate with them and make them more engaged. Getting on the field of a professional stadium puts attendees in the shoes of their sports heroes. 


The International Bowling Museum in Arlington, TX.
Using "think-out-of-the-box" venues, like the International Bowling Museum here in Arlington, are very effective in getting attendees engaged and keeping them enthusiastic. How about a tour of the batting cages in Globe Life Park to see where the Texas Rangers take BP? Now that's something your group doesn't do every day. 

5. Pick the brains of colleagues. We all have different perspectives and creative impulses. Sometimes the best ideas come from the most unexpected sources, so it doesn't hurt to ask for ideas or to run things past someone else. And remember that when brainstorming, no idea is a bad idea. The editing down of ideas comes later. 

For more information on how to hold your meeting in a unique and spectacular venue, contact the Arlington CVB at