by Hunter R. Slaton | November 01, 2007

White Tea fragrance sticksHaving conquered taste (celebrity chef-led restaurants), touch (pillow menus), sight (mood lighting) and sound (custom playlists), three hip hotel brands have ventured into previously uncharted sensory territory: smell.

Westin Hotels & Resorts lends its lobbies a touch of its signature White Tea scent, a geranium- and freesia-tinged aroma designed to create a soothing atmosphere. Indeed, the fragrance has proved so popular that Westin rolled out a line of White Tea products for purchase.

Omni Hotels has a lemongrass and green tea aroma in its lobbies, yet, like a socialite who won’t divulge the name of her perfume, the chain seems to want to keep its scent (and, by extension, its hotel experience) unique. “Traveling to a meeting can be arduous,” notes an Omni spokesperson, “so when you walk through the door, there’s a real chance for the ‘wow’ factor.”

Meanwhile, Morgans Hotel Group has taken a different tack in its campaign for haute hotel guests’ hearts and noses: Each of its 10 boutique properties (in tastemaker locales such as New York City, Los Angeles and London) features a specially blended scent that can’t be found anywhere else. One of Morgans’ three Big Apple properties, the Hudson, features a blend of cassis, raspberry blossom, red magnolia, blooming peony, jasmine and sheer musk -- a concoction meant to conjure up the notion of “Manhattan cool.”