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by Tom Isler | November 01, 2007

Micro Target Media stallsThere are laws that require certain events to have portable rest rooms on hand, but none of them mandate the toilets be ugly. Enter Toronto-based Micro Target Media (www.microtargetmedia.com), which developed a special process to wrap any design or advertisement around rest rooms, making unsightly stalls nearly invisible behind the attractive graphics -- and potentially even profitable. MTM’s research shows the platform works, in part because the ads are placed exactly where attendees are sure to go.