There are laws that require certain events to
have portable rest rooms on hand, but none of them mandate the
toilets be ugly. Enter Toronto-based Micro Target Media (www.microtargetmedia.com), which developed a special
process to wrap any design or advertisement around rest rooms,
making unsightly stalls nearly invisible behind the attractive
graphics -- and potentially even profitable. MTM’s research shows
the platform works, in part because the ads are placed exactly
where attendees are sure to go.