You might have a fantastic website, but
if an Internet search doesn’t include it in the first page of
results, few people will find it. Jonathan Ashton, vice president
of business development for SEO Logic (www.seologic.com), a
Chicago-based consultant specializing in search-engine
optimization, explains how to get a good ranking on Google.
Format wisely. Feature keywords and phrases in
bold or in headers and repeat them often throughout your website’s
copy. For example, the term “search engine” appears 18 times on SEO
Logic’s main home page.
Link up. When ranking a website, Google weighs
the number and quality of external links that point to the site.
Try to get links to your site on “quality” websites, meaning those
that are themselves well-connected, rank high on searches and
receive heavy traffic.
Register. Register your site directly with
search engines, but also submit your URL to website directories
large catalogs of sites that search engines troll on a regular
basis. Be sure to get a link on the Open Directory (www.dmoz.org), which
major engines, including Google and AOL, use to find new pages.