Health Beat 12-1-2004
Has the appeal of supersized restaurant portions
waned? Reports of our nation’s ever-bulging waistlines, coupled
with obesity-related health concerns, have Americans favoring
smaller servings, according to a recent study.
Of 1,112 people surveyed in October by Opinion Dynamics, a
Cambridge, Mass.-based market-research firm, 53 percent think
restaurant portions are too large. A full 40 percent claim they
would chose restaurants that offered half portions.
Interestingly, 60 percent of women polled believe portion sizes
are too big; only 44 percent of men agree.
“Our research indicates that consumers are beginning to think
of battling obesity as more than just following the latest diet,”
says Lawrence Shiman, vice president of Opinion Dynamics. “While
many restaurants have begun to create healthier menus, especially
for children, Americans also want to be offered appropriate-sized
portions when they go out to eat.”