by Lisa Grimaldi | December 01, 2004

Gift cards have ballooned in popularity over the last four years, according to a recent survey of 1,006 U.S. adults. In fact, the number of people who purchased or received a gift card in 2004 was nearly double the number in 2001. Among the survey findings:

Those who purchased or received a gift card in 2004              64%
Average number of gift cards purchased                                 6.9      
Average value of gift cards purchased                                   $59      
Those who gave a gift card as a primary gift                           66%
Those who packaged a gift card with another present             28%

Source: 2004 Consumer Insights Survey commissioned by Englewood, Colo.-based ValueLink