Event attendees are coming to
understand what eight-year-olds on the birthday circuit
have known all along: A party is only as much fun as its goody bag.
With giveaways taking center stage, M&C asked New York
City-based supplier Goody Bag Gifts (www.goodybaggifts.com) how the planner with a small
budget can meet attendees’ big expectations.
Solicit sponsors. Before buying anything,
invite local companies to take advantage of a good PR opportunity
by donating coupons or sample-size products.
Bag as billboard. Soften the expense of the bag
itself by offering to brand it with the logo of an underwriting
Make it useful. Mundane products like post-it
pads and pens get a bad rap, but attendees will actually use them.
These items are the most affordable and the least likely to end up
littering the exit. Other (relatively) inexpensive standbys: mints,
lotions and badge holders.
Mix it up. Add an element of chance by saving
pricier trinkets for every 10th bag or so. Be sure to notify
attendees of the lottery-like arrangement, however, lest nine out
of 10 feel swindled.