While a “centennial ceremony” might sound
rather dry, a well-
handled anniversary event can blow the dust mites off a company’s
history. For advice on how to organize a truly unforgettable
commemoration, M&C consulted Vera Parenti-Ancone,
president of the Philadelphia-based commemorative communications
firm Ancone Associates Lasting Images Inc.
Bring it home. Give attendees a feel for
history by holding the event in the city of the organization’s
Hit the books. Hire a creative consultant to
turn archival materials into bound collections. These can be laid
out on tables, copied and distributed as giveaways or sold, with
proceeds going to the organization or to a designated charity.
Handle with care. Displaying vintage
memorabilia in the prefunction space is sure to spark all the right
conversations, but keep these materials protected under glass.
Speech! Speech! Invite veteran members to
discuss the organization’s early days. Not only are these speeches
often the most stirring, says Parenti-Ancone, the speakers
typically come free of charge.