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by Jonathan Vatner | May 01, 2004

Pool at the South Beach RitzStyle and sexiness prevail at the new Ritz-Carlton, South Beach (Fla.). Besides attractions such as a restaurant by New York City’s David Bouley and luxury cabanas, complete with beds, on the beach, the hotel is pioneering two new concepts.
    Guests who want to avoid the burn can flag down a “tanning butler” who wanders the pool deck wearing designer swimwear and carrying a basket of SoBe Sun tanning products. Butlers are happy to apply any potency of sunblock to guests’ backs.
    Four evenings a week, the hotel hosts a colorful throwback to the 1940s, when a company of bathing beauties (above) march into the pool and put on a synchronized swimming routine à la Esther Williams. (786) 276-4000; www.ritz-carlton.com