estin Hotels & Resorts is
partnering with Reebok to help the hotel chain pump up its fitness
facilities. WestinWORKOUT Powered by Reebok launched in November a
$10 million redesign of Westin’s gyms in North America. The company
is hoping to raise heart levels with new cardio and weight
equipment, aerobic zones, customized workouts and vitalizing
The chain initiated its health kick at properties in New York
City, Philadelphia and Seattle. By the end of this year, 77 Westin
hotels will feature upgraded facilities.
Why is Westin so intent on shaping up? A recent survey found 64
percent of business travelers are unhappy with typical hotel gyms.
More than half decided to forgo exercise to avoid using shabby