Meetings & Conventions: Short Cuts November 2002
Short Cuts:BETTER YET
Printing costs for show directories, marketing and registration
materials can cleave a hefty chunk out of any event’s budget.
Oakland, Calif.-based Grassroots Fundraising (www.grassrootsfundraising.org) offers the following tips
on harnessing all of that red ink.
Invite suggestions. Before placing specific
demands, tell the printer what you are considering, but say you are
open to any cost-saving ideas they might have.
Count up. Printers routinely give volume
discounts for orders above certain quantities. To qualify,
carefully assess the number of copies needed before placing an
Plan ahead. Rushing a printing project can lead
to rash decisions and embarrassing and/or costly proofreading
errors. For instance, valuable dollars are often wasted reprinting
a directory because a sponsor’s name was spelled incorrectly.
Go standard. Oversize menus and oddly shaped
promo pieces might be eye-catching, but they are much more costly
than standard-size items sometimes double the price.
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