Meetings & Conventions: Short Cuts September
Short Cuts:The ‘Other’ Authors
Business writers take to the podium
They might not be household names like Stephen King or J. K.
Rowling, but business authors draw their own legions of fans,
namely corporate executives. “A lot of executives go out and buy
their books, read them and say, ‘That’s the message I want my
people to get,’” says Canada Stefl, owner and president of Corona
del Mar, Calif.-based KEY Speakers (www.keyspeakers.com).
Some names to consider:
Nancy K. Austin is co-author of the 1985 number-one best-seller
A Passion for Excellence: The Leadership Difference. Austin speaks
about competitiveness in the new economy and what makes a business
stand out from the pack. For information, contact Keppler
Associates Inc. (www.kepplerassociates.com).
Jason Jennings became a household name in the upper echelons of
Fortune 500 companies with the 2001 publication of his book It’s
Not the Big That Eat the Small It’s the Fast That Eat the Slow.
Jennings, who spent 18 months globetrotting to glean firsthand
research on the management philosophies of various companies,
released his second book the following year, Less is More: How
Great Companies Use Productivity as a Competitive Tool in Business,
which reveals the secrets of the world’s most productive companies.
For information, contact Nationwide Speakers Bureau Inc. (www.nationwidespeakers.com).
Tops on Stefl’s list of business-oriented bards is author Jim
Collins (www.jimcollins.com), whose 1994 best-seller, Built to
Last: Successful Habits of Visionary Companies, the result of five
years of in-depth research, became a must-read in management
courses. Collins, who runs a management research lab, took a
six-year hiatus from writing, then released his second book in
2001, Good to Great: Why Some Companies Make the Leap...And Others
Don’t. “Company executives read his books cover to cover,” says
Stefl. “In this slow economy, when companies have money to spend on
a speaker, they want something their employees can take back to
work with them and really use.”
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