Meetings & Conventions: Short Cuts August 1999
Short Cuts:HEALTH BEAT
Suddenly, you can find the car keys, and your Post-It note usage
drops considerably. This is your brain on gum?
Not just any gum: Brain Gum is one of the newest products with
the alleged ability to improve memory. The secret? Phosphatidyl
serine (PS), a naturally occurring phospholipid that helps
facilitate synaptic communication in the brain.
"I tried it because I sell it," says Marilyn Harris, owner of
Vitamin Guy, a natural-food store in Cathedral City, Calif.
The regimen requires you chew the gum three times a day, for 30
days. Harris noted a difference around week No. 3.
"My dreams became incredibly vivid," she says.
The gum, which was invented by Kevis, a Beverly Hills-based
company known for its hair products, contains no artificial
stimulants. After the first month, the maintenance plan requires
chewing one piece a day. Harris is a believer. "I haven't had to
write any 'to do' lists in three months."
A one-month supply of Brain Gum costs about $60. PS also is
available in tablet form for those who find it difficult to walk
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