by By Jonathan Vatner | June 01, 2009

To arrange transportation for a VIP sales event for the high-end real-estate development firm Tehama, Marci Bracco, a Monterey, Calif.-based event planner (, reached out to local Mercedes dealerships. The dealers arranged for attendees to be driven in new Mercedes convertibles -- for free -- because it was a great opportunity to show off the new cars to a group of qualified buyers.