June 01, 1998
Meetings & Conventions: Short Cuts June 1998 Current Issue
June 1998
Short Cuts:ETC.

Exhibitor tip: Send presents. A study by the Langhorne, Pa.-based Center for Exhibition Industry Research found that pre-show gifts significantly boost booth traffic. A triple-gift approach, consisting of pre-show promotion, at-show giveaway and post-show follow-up, resulted in a 70 percent increase in preference for the exhibiting organization over exhibitors who gave nothing away.

Dining bites: Data compiled by New York City-based Zagat Survey reveals some market-by-market quirks: Houstonians eat out the most; Kansas City has the nation's cheapest eats; Philadelphians are the best tippers, and New Mexicans give their local restaurants higher average ratings than reviewers anywhere else in the country.

Back to Current Issue index | Back to Short Cuts index
M&C Home Page
Current Issue | Events Calendar | Newsline | Incentive News | Meetings Market Report
Editorial Libraries | CVB Links | Reader Survey | Hot Dates | Contact M&C