May 01, 2003
Meetings & Conventions: Short Cuts May 2003 Current Issue
August 2002
Short Cuts:BETTER YET

Signage on a Budget

image Custom-made signage does not have to take a gouge out of the meeting budget. Carrollton, Texas-based Fastsigns International Inc. (www.fastsigns.com) offers these tips for affordable signage.

One size is best. Stick to one size of template. This allows the printer to get the most out of a single sheet of material.

Do your own artwork. Design the sign in-house and avoid the cost of customized graphics.

Consider quality. When ordering signage for a one-time use, go for a less expensive grade of the material. If it will be used several times, ask the printer to recommend a reasonably priced material that will hold up well.

Make it there. If the signs are needed for an off-site meeting, have them made in the host city to eliminate costly shipping charges.

Get the edge. Want to catch their attention? Add a border. The cost is negligible, but studies show viewers will read the sign 26 percent faster.

C.A.S.

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