Meetings & Conventions: Short Cuts May 2003
Short Cuts:BETTER YET
Signage on a Budget
Custom-made signage does not have to
take a gouge out of the meeting budget. Carrollton, Texas-based
Fastsigns International Inc. (www.fastsigns.com) offers these tips for
One size is best. Stick to one size of
template. This allows the printer to get the most out of a single
sheet of material.
Do your own artwork. Design the sign in-house
and avoid the cost of customized graphics.
Consider quality. When ordering signage for a
one-time use, go for a less expensive grade of the material. If it
will be used several times, ask the printer to recommend a
reasonably priced material that will hold up well.
Make it there. If the signs are needed for an
off-site meeting, have them made in the host city to eliminate
costly shipping charges.
Get the edge. Want to catch their attention?
Add a border. The cost is negligible, but studies show viewers will
read the sign 26 percent faster.
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