by By Kaylee Hultgren | September 23, 2009

The Orlando/Orange County Convention & Visitors Bureau has restructured its meetings and conventions sales strategy in order to reach new markets and enhance value for customers. Dubbed "Roadmap 2010," the initiative entails the following: the promotion of Tammi Runzler from vice president of convention sales and services to senior vice president of convention sales and services; the creation of a senior vice president of convention industry relations and strategic sales, in order to enhance citywide business; a partnership with the Orange County Convention Center to streamline client interaction, and the addition of a corporate accounts position.