by By Lisa Grimaldi | November 11, 2009

Thirty-nine percent of international association executives anticipate higher attendance at their major events in 2010 vs. 2009 figures, according to a joint study by the International Congress and Convention Association and IMEX. Forty-four percent expect no change and 16 percent expect a decline. One hundred association executives participated in the online poll, which was conducted in October. The research was released Monday during ICCA's annual Congress & Exhibition in Florence, Italy, which ends today; the event attracted 996 attendees, a record high. In a release, ICCA CEO Martin Sirk said, "These latest quantitative results match up to the numerous anecdotal stories we are hearing from our members and from other international association executives. The economic downturn has had an impact, of course, but it has been far less serious than for other market sectors of the meetings industry." Download the Excel file with the full results here.