by By Michael J. Shapiro | November 11, 2009

PricewaterhouseCoopers' updated lodging forecast is calling for demand and occupancy to begin to recover in 2010. That's despite the 2009 fourth quarter drop forecasted by the firm, a 16.4 percent decrease in revenue per available room compared with last year. PwC is predicting a slight rise in occupancy, from 55.2 percent in 2009 to 55.8 percent in 2010. Both average daily rate and RevPAR will continue to slide, albeit more slowly, according to the firm. ADR will decrease 8.8 percent in 2009 and 1.8 percent in 2010. The forecast calls for just a 0.7 percent decrease in RevPAR for 2010.