February 01, 2001
Meetings & Conventions: Short Cuts February 2001

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February 2001

Short Cuts:
Tasty Promoimage

Breath mints serve a dual purpose with Sweet Logo (212-927-6947). The New York City-based company makes ad-wrapped mints for the convention market. “They’re like small, personal, handheld billboards with a gift attached,” says founder and president Jay L. Brownstein. Clients, including a host of TV networks, Sapporo Beer and the National Kidney Foundation, have blanketed convention cities with the customized confections, which are distributed in hotels, restaurants, even beauty salons. Customers pay 7.9 cents or less per mint, depending on order size.


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