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by Lisa Grimaldi | May 12, 2010

The International Association of Exhibitions and Events has unveiled its Sales Academy, a new two-part program focusing on sales strategies and training. On the schedule will be a two-day boot camp, to be held Sept. 20-21 at the Baltimore Convention, and a reinforcement program -- monthly, 90-minute online labs to follow up on skills learned at the camp. Those currently enrolled in the CEM Learning Program are eligible to earn 12 professional development hours by completing the IAEE Sales Academy.