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by Michael C. Lowe | August 25, 2010

The American Society of Association Executives announced four new initiatives for the upcoming year at its annual meeting in Los Angeles this week. Starting in the fall, for associations with fewer than 10 staff members, ASAE will allow CEOs to become individual members while the rest of the employees will receive electronic member benefits. For associations with 30 or more employees, an account representative will visit with the group to customize their membership and provide career advancement and training. ASAE also announced it wants to develop relationships with international associations (initially focusing on the Pacific Rim area) by starting an electronic newsletter, offering an Associations Day at a trade show in Singapore in October, and starting an international certification program that would help provide training in association management and leadership to a broader international audience. On the technology front, ASAE will add four quarterly digital publications to its offerings in January 2011 and eliminate two print issues of Associations Now. In addition, the organization is launching a new website; a free app for smartphones, called MyASAE, is available now.