The Hospitality Sales and Marketing Association International announced its new certification for sales professionals in the hospitality industry. In conjunction with Master Connection Associations, HSMAI has developed the new Certified Hospitality Sales Executive Certification (CHSE), which represents the "highest level of performance, abilities, and expertise in the field," according to a release from HSMAI. The skill set needed to earn the designation include a proven ability to uncover new prospects, written skills for customized pitches, strategic thinking and effective questioning skills. The certification costs $615 for HSMAI members and $740 for nonmembers, requires a 70-point qualifying score in the categories of experience, leadership and education, and the completion of three online learning modules and an online exam. Applicants must have a minimum of two years' experience in the hospitality industry.