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by Sarah J.F. Braley | April 27, 2011

Initial findings from an 18-month study by Meeting Professionals International show organizations are lackadaisical in their approach to measuring the business value of their meetings. MPI has found that very few companies have a formal strategy for measuring meetings, and those that do rely on traditional surveys without design concepts or clear objectives. Also in the findings: Most planners perceive that achieving a good measurement of their meetings' return on investment is too complicated or expensive, and there are significant differences -- including in definition of terms -- between the meetings industries in North America, Asia and Europe. The entire study will be presented at AIBTM in Baltimore, which will be held June 21-23.