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by Jonathan Vatner | July 18, 2011

Traditionally, the complimentary hotel rooms that planners negotiate are given to staff members or VIPs. Here's another idea: Designate some of the rooms for students and other members who cannot afford housing. Bringing in those potential members or members in need now will make it more likely they will come (and pay) in the future. Thanks to Visit Fairfax (fxva.com) for the idea.