by Michael J. Shapiro | September 20, 2013
Meshulam (Shuli) Golovinski, the Israeli-born author, speaker and founder and CEO of meetings-industry software provider Newtonstrand, died on Sept. 13. He was 38. A press release from Newtonstrand describes his death as "unexpected and tragic." Golovinski penned three books on the evolution of meetings, including "From Gimmicks to Value -- The Future of the Events Industry," "Event 3.0 -- How Generation Y and Z Are Reshaping the Events Industry" and "Events in 2020 -- How Do the Industry Movers and Shakers Envision Them?" His fourth book was due to be released later this year, entitled "Monetization: The Slow Death of Sponsorships as We Know Them." Golovinski previously worked for Microsoft, where he twice won the Bill Gates Innovation Award, before founding Newtonstrand more than 10 years ago. The London-based company is committed to continuing its innovations and success, according to a press release, and will issue more information soon about the company's future direction. Golovinski leaves behind a wife and five children.