by Jennifer Lee | June 19, 2012

I find it surprising when I see that some associations are still hosting the digital edition of their publications on a third party PDF viewer. While using PDFs is cheap and convenient, it is not particularly efficient or effective. The better alternative is for associations to begin hosting content on their own websites. This will boost search-engine optimization, enable sharing by users and help groups gather statistics that can serve in future decision making. Also, as technology advances, there are increasing problems with PDF viewer websites. Here are a few:

 

PDFs are hard to share via social media. Whenever an article of mine or a colleague is published, I like to share its content across several platforms such as Google+, Facebook, Twitter and LinkedIn. Likewise, many groups enjoy sharing articles relative to their group or industry because it’s an optimal way to attract potential new members, advertisers and sponsors. However, when it is hosted on a PDF viewer website, it is impossible to post just one article on Facebook or Google+ because the PDF grabs the entire publication.

 

Read the rest of this article at UNDERSTANDING THE PROBLEMS WITH PDF VIEWERS.