The nonprofit Washington D.C.
Convention & Tourism Corp., responsible for managing and
marketing D.C. as a convention and tourist destination, is tired of
its long moniker. The agency announced that, as part of a new
branding strategy, it will be called Destination D.C.
The Shreveport-Bossier Convention and
Tourist Bureau will roll out its new branding effort --
"Louisiana's Other Side" -- in an event held on Thursday at the
Shreveport Convention Center. A redesigned website
(shreveport-bossier.org) is part of the new branding push. Also
rebranding in Louisiana is the Ernest N. Morial Convention Center,
which, for marketing purposes, is now the New Orleans Morial