Jewel River Cruise Line, a new luxury
river cruise company, has been launched by former Silversea CEO
Albert Peter and Ulrich Baur, co-founder of Viking River Cruises.
The company will have three brands to target three markets, all to
set sail in 2008: Jewel River Cruises for the luxury market,
Emerald River Journeys for the premium market and Princess River
Journeys for the contemporary market. Jewel's six ships will ply
the rivers of Europe.