December 05, 2007

Jewel River Cruise Line, a new luxury river cruise company, has been launched by former Silversea CEO Albert Peter and Ulrich Baur, co-founder of Viking River Cruises. The company will have three brands to target three markets, all to set sail in 2008: Jewel River Cruises for the luxury market, Emerald River Journeys for the premium market and Princess River Journeys for the contemporary market. Jewel's six ships will ply the rivers of Europe.