October 03, 2007

Carlson Marketing has launched Engagement Builder, a research product to help companies understand employees and get better business results from their work force. Among the components of the new product is the Positive Engagement Model, which helps firms appeal to their employees' emotions. Carlson helps clients apply the tool to their specific industries.

Maritz Inc. has launched Maritz Motivation Insight, a new research tool to improve employee performance. The product uses the results of a web-based employee survey and other data to help companies offer recognition options tailored specifically to their employees.