May 24, 2006

The International Spa Association, with the help of the Canadian Tourism Commission, released a study titled "Identifying the Spa Traveler: A Look at U.S. and Canadian Consumer Attitudes and Motivators for Spa Vacations." Among the highlights: 63 percent of Americans are more likely to visit a spa when traveling (compared with 49 percent of Canadians), and 88 percent of Americans favor massage over other treatments.