October 05, 2005

Last week, the Aruba Hotel and Tourism Association launched its group marketing division, Meet Aruba, representing a sales effort from the private sector that will complement the current outreach by the Aruba Tourism Bureau and Aruba Convention Bureau. Scott Wiggins, senior director of sales and marketing for AHATA, will add executive director of Meet Aruba to his responsibilities. Jorge Pesquera, president and CEO of AHATA, is expected to spend more than $1 million on the venture in 2006.