This week, the Connecticut Commission
on Culture & Tourism has embarked upon a new television, print
and Internet marketing campaign that derives from the state's name.
Called "How will you connect?" the campaign is aimed at attracting
"overworked and stressed out New Yorkers" to Connecticut's
different regions, which the tourism commission has branded with
names, colors and personalities. Mystic County's color, for
example, is "aqua," and its personality is "adventuresome and