The International Association of
Convention & Visitor Bureaus has updated the ROI formula it
recommends to members. The process was realigned so event spending
is associated with the bureau budget for the year when the event
was booked, rather than the year when the event takes place,
according to IACVB.
The Canadian Alliance of Business Travel will hold its first annual
Educational Conference and Trade Show next week, March 7-8, at the
InterContinental Hotel, Toronto. "Connecting Canada" will provide
Canadian travel professionals two days of networking and
educational opportunities. More than 60 corporate travel managers
and suppliers are expected to attend.