On Monday, Tourism Vancouver unveiled a
new brand identity to enhance the city's marketing of the 2010
Olympic Games and expansion of the Vancouver Convention and
Exhibition Centre. The new Tourism Vancouver logo -- a "V" formed
by two exclamation points -- accompanies a brand promise to "exceed
visitors' expectations" and "deliver a superior value within a
spectacular destination that is safe, exciting and welcoming" to
all. "The new brand identity encompasses the promise that we're
making to visitors about how we want them to feel," said Tourism
Vancouver chair, Paul Tilbury.
Because of a budget crisis in Erie County, N.Y., public funding
of the Buffalo Niagara Convention and Visitors Bureau has been
slashed from $2.7 to $1.7 million, amid a flurry of cuts that have
affected essential services countywide. The CVB and convention
center used to receive effectively all of the county's 5 percent
hotel occupancy tax; now part will be diverted to help patch up
gaps in other county services. Richard Geiger, president and CEO of
the CVB, hopes the sales tax will be raised to replenish some of
the funds, but for now, he plans to trim the staff, cut back on
marketing and look for alternative revenue sources to compensate.
"It's definitely an inappropriate way to fill a county deficit, by
using a hotel occupancy tax that's been designed to fund tourism
and convention promotions," said Geiger.