January 12, 2005

The American Society of Association Executives and allied Center for Association Leadership are working with The Brand Consultancy to redefine their identity. "Our goal at ASAE and The Center is to develop a brand that goes beyond a logo -- one that truly drives our vision and business strategies," said ASAE president and CEO John H. Graham IV, CAE. "The merger this past year necessitates the exercise." The first phase of the branding initiative, which will involve staff and member input, should be complete by spring of this year.

The Professional Convention Management Association has hired David LaBarre as director of the PCMA Education Foundation. LaBarre formerly was the president of the Wally Foundation, which provides financial assistance to families affected by breast cancer.

A position paper on procurement is now available at Meeting Professionals International's website (www.mpiweb.org/village/ccoe/ccoe.asp). The report, compiled by the organization's Global Corporate Circle of Excellence, talks about such strategies as how planners and suppliers can benefit from forming relationships with procurement departments.